Small businesses are usually in dither about running discount offers on daily deals platforms. Groupon made the deals phenomena popular long ago but some merchants are still doubtful about benefits that come from running deals. So, let’s answer some questions to learn the benefits that come with deal campaigns;
Do deals platforms promise new visitors?
The answer to the question is surely yes.
Every daily deals platform has a user base interested in discounted offers. These users are interested in exploring new products and services if they come at a good discount. Hence, if the deal is luring and the user is looking for similar item, then, there are fair chances that discount coupon or voucher will be purchased and redeemed at merchant’s address.
Visitors come and explore – While a cupcake maker may be running a deal for chocolate muffins, new visitors will explore other items as well while redeeming the coupon. If the product on offer is high quality and meets customer expectations, deals customer would become regular customer.
Do deals platforms bring higher sales and profits for businesses?
Buyers nowadays search for online discounts and this trend works in favor of daily deals platforms. Merchants list deals on such websites and people rush to make the purchase. The discount helps the business in utilizing production capacity and making considerable profit at the end of the day.
Long term profits - Once a customer get the taste of your product or service, there is a fair chance that he would come for more. This way, a single discount if availed by hundred customers helps the business in acquiring many repeat customers.
Various merchants run multiple campaigns on different deals platforms for wider customer reach.
What should be your deals campaign approach?
Merchants usually expect windfall gains from daily deals campaigns and this leads to disappointment. Deals business model is about advertising through discounts and reaching new customers. From those discounts are acquired new customers that stay with business in the long run.
Daily deals model is win-win situation for all the parties. While platform owner receives predefined share from earnings, business owner reaches out to new buyers and propels growth.
Small businesses can explore new possibilities by running campaigns on deal platforms. Make sure you join hands with a renowned deals brand that promises wide reach and popularity.
In case you want to start your own daily deals brand, bitFATdeals is certainly what you need.