Ecommerce Startups- How to make your business successful?

Success for Ecommerce startups is like a destination that comes after many turns and twists. It’s a serious venture that requires intelligent planning and appropriate implementation.

In this post, we are talking about how a small online business scan be grown and made successful. Below are essentials that every ecommerce business needs to meet, for making money online.

To be successful you must be wary of technical limits and take as much as you can manage easily. Or else the solution lies with hiring a technical specialist who can give you overwhelming functionality. Here are the two must haves of ecommerce business:

Rich usability

Most of the studies say that if your consumers have good experience while purchasing for first time, they are likely to stick with you forever. The huge competitive pressure asks for providing best user experience. To accomplish his, you must go for users testing and explore their behavior; track impressions, action taken & time spent by users on your pages etc. form the basis of rich usability.

Ecommerce Startups- How to make your business successful

Sale optimized platform

The Conversion funnel should be such that motivates your visitors to go to next level. Each stage of sales is greatly important for evoking the final buying action by a visitor. If you are getting enough traffic and still losing on sales ground, then you certainly lack a conversion optimized platform.

Intuitive features

The features of your online store like must be intuitive enough to guide the incoming traffic. Product search and comparison should be easier. If you make them struggle for funding things on your site, they may not stay there for more than 8 seconds.

As an ecommerce startup, you may need to deal with delivery issues and quality standards too but the technical processing must be your foremost concern. Fix procedural errors as soon as you can so that customers do not feel disappointed with your order placement system.

Apart from the above mentioned rules, there are few more concerns that an ecommerce entrepreneur should never forget to grow ecommerce sales :

1.Bad Content can destroy your sales– The buyer needs updated information in least complicated way. So, do not perplex or frustrate him with poor website content.

2.Brand your store uniquely– Make the logo stand out and give unique impression to users.

3.Float appropriate offers and discounts– No matter how, but there should always be an attention drawing space on your selling platform. It can be a deal, coupon code, season sale alert or a free shipping offer. Just make sure that you utilize and mange this space wisely.

4.Deliver newsworthy information– When you offer relevant information related to your product line, it automatically generates confidence in buyer. For instance, if you are selling fashion apparels then delivering the latest fashion updates would attract more fashion freaks.

5.Keep the login, registration & checkout process easier– The less you trouble your customers, the more they like you. Do not try to feed them with too much stuff. Just make everything easy and clear.

Discuss your project with Ecommerce specialists to fix the glitches that your website has. Have a free multi vendor ecommerce consultation to session  get a website that visitors love to explore and buyers don’t leave without purchasing.

Daily Deals Marketing Ideas for Online Stores

Sell More Stuff – Daily Deals Marketing Ideas for Online Stores

The daily deals rush might have faded amongst online shoppers but a good discount still excites people. Ecommerce websites and online shop owners can benefit from daily deals obsession by making it part of their online marketing plan.

Below are the points using which online shop owners and eCommerce websites can generate more sales & traffic;

Daily Deal SystemUse Social Media To Market Daily Deals

Your Facebook and Twitter followers would be more than happy to receive one attractive daily deal every day. You can communicate the discounted offers at a time suitable for your target audience. However, make sure you are able to deliver when you are flooded with deal requests.

Integrate Daily Deal Section On Homepage

If case you want to push sales of some selected products that offer good margins, then, you can create a dedicated section for daily deals on your website. Having a dedicated deals section on homepage will motivate customers to visit every day to check the new deal.

Check out custom website development packages to get the integration done at affordable cost.

ecommerce or daily deals website

In case you cannot run daily deals everyday because of limited product range or low margins, you can use social media to announce limited special discounts whenever you have low sales. Service providers like salon owners and restaurants can go for this option whenever footfalls are low.

Text blasts is another marketing medium that can be used to inform customers about special discounts and offers. However, you need to have a database of contact numbers to use this marketing technique.

Do you have any online marketing related questions? For share your queries click here and we will answer them in a FREE consultation session.

If you want to launch your ecommerce or daily deals website, get in touch with experts for best online store design & development package.

How to Start a Successful E-Commerce Business – Best Guide

It’s the talk of future, it’s the tarzan of dot com, it’s not to be ignored! eCommerce is indeed an online giant that has awakened in the last century as a massive cut throat realm. It’s no more a novelty, eCommerce is a business STANDARD!

In order to cater to a larger pool of people, eCommerce is a business many online merchants are hopeful about. Expansion of eCommerce which is primarily buying and selling of goods online has not only benefitted customers but also suppliers. Traditional retail shops have found their ways on the web world and aggressively ensuring their online stores as well. Moolah transactions happen over secure gateways and encrypted channels, so e-commerce is also known to be a trustworthy trading environment. Payments can be made through Credit Cards, e-Checks, Payment Gateways or even through traditional payment systems.


Mark Hayes, head of marketing and public relation shares that “Business owners can no longer afford to ignore the multitude benefits of selling online. With an ecommerce store, your business is open 24 hours a day, seven days a week, 365 days a year. You don’t pay rent or the salaries of sales associates. You don’t have any geographical limitations that restrict your customer base, which means you can sell to any country in the world, any time zone and in any language. Also, with shipping companies like ShipWire and Amazon Fulfillment you don’t need to worry about storing or shipping your product. You can automate nearly every aspect of the business.”

Why is eCommerce such a mammoth success?

  1. It reaches a much wider audience than what your business could do otherwise. An online business has the potential to garner far more customers than what it could do by having an actual shop down the lane.
  2. There are no distance barriers and people can purchase anything and everything by the click of a mouse from the comfort of your own house.
  3. Affiliate marketing is one of the most powerful realms one can indulge in through having an eCommerce business access.
  4. There is 100% business uptime since eCommerce systems are available for people 24 hours a day, 7 days a week, 365 days a year.
  5. Transactions can be handled instantaneously without high response time that is much faster than offline systems.

Types of eCommerce

  • Business to Business (B2B)

Over 90% of all e-commerce transactions on the web are B2B. B2B enables automated transactions between trading partners for business efficacy. B2B is also known as Electronic Data Interchange (EDI).

  • Business to Consumer (B2C)

Business-to-Consumer is considered to be the next big thing on e-commerce and the Internet. It continues to upscale by leaps and bounds rapidly. Leading websites such as Amazon have cashed in the spurt of purchases that happen over the Internet. B2C encompasses direct selling to the consumer over the dot com space.

  • Consumer to Business (C2B)

In a Consumer-to-Business Model a consumer offers goods or services to companies and the companies pay for them. Examples of C2B are forms of affiliate marketing, answering online polls for companies, being a freelance developer, etc.

  • Business to Employee (B2E)

Companies offer products or services to their employees in an intranet environment in a business to employee model. B2E typically is used for automating employee related work processes. Examples of B2E applications are online insurance policy management for employees, offers and rewards program for employees, etc.

  • Consumer to Consumer (C2C)

In Consumer-to-Consumer e-commerce a third party builds a transaction nexus between two or more consumers involved. Online Auctioning can be considered to be a good form of Consumer to Consumer e-commerce model.

eCommerce trends that are making ways in Indian ecosystem, making customers more engaged:

  1. Rise of M-Commerce – The share of mobile internet traffic counts upto 13% and Indian eCommerce firms are aiming at creating world class mobile platforms that are positioned to capture more market share.
  2. Bridging three-commerce product experience gap. ‘Virtual try on’ experience is also making many online shoppers thrilled about making online orders.
  3. Engaging and informative products videos
  4. Interactive and shoppable videos and images.

Some more

  • Flipkart started a category Flyte – for selling music online.
  • Snapdeal collaborated with Rechargeitnow so that users can recharge their mobiles on the Snapdeal site. Also, after a lot of deliberation, company has decided to enter in the books category, too.
  • E-Commerce companies such as Jabong offered solutions with streamlined platform for SMS, Email, chats that can help customers reaching help desk have an enhanced customer experience.
  • With the growing popularity of Smartphones and trend of the application stores, ecommerce companies are continuously looking for upgrading Android/iOS/Symbian applications. In Year 2012, eBay introduced interactive iPad app for India. It enables iPad users to shop, browse & compare prices seamlessly.

Cash on Delivery – The big bang Boom in eCommerce

The enormous growth in eCommerce since 2011 largely has been owing to the factor; Cash on delivery. This leveraged customers a sense of security. Customers can now have a look at the goods that they bought before handing over the money. There was no relying on debit or credit cards. Cash on delivery system enabled young buyers to use their pocket money.

Advantages of cash on delivery

  • A lot of us are always reluctant about the products shopped online. More often than not, customers are wary about paying for the product unless they actually see it. COD allows them to pay for the product once they see it themselves.
  • It is an easier transaction model especially in countries like India where credit and debit cards aren’t a way of life yet or where electronic means of payment aren’t standard. Cash on delivery has expanded the market size and penetration of online stores substantially.
  • Since customers pay only when they receive the order, it makes it easier for them to even reject poor quality products. This ensures online shopping portals must sell only high quality products.

This model has changed the dynamics of eCommerce portals and helped them penetrate deep into the market.

Share your views about this article and eCommerce Business in Comment Section.


FATbit Ecommerce Web Design Company Announces Success of Spanish Ecommerce Brand, Xopso

With FATbit design and development efforts, Xopso hit 100K users, 180k per month in sales, expanded to Mexico, and was nominated for the ‘best daily deals website’ award at Ecommerce Awards 2013, Spain.

Our web development prowess and industry experience made us the obvious choice for Xopso.

FATbit Technologies, a leading web design company India, believes in proving its dominance by bringing real and measurable benefits to its clients. Its most recent example is Xopso, the daily deals brand that benefited from design and development efforts of FATbit experts and grew its user base to 100K.

Xopso is a ‘deal of the day’ brand visited for big discount deals on high end products. Besides bringing one luring deal every day in each of its product categories, the brand packs various other exciting features… Read Full News on prweb